C’est l’une des choses les plus élémentaires lorsque vous commencez à créer votre site Web et comme j’ai vu de nombreuses erreurs dans ce domaine, j’ai pensé qu’il pourrait être utile de faire un article à ce sujet.
Une fois que vous avez sélectionné le thème et commencé à travailler avec, il faudra beaucoup de temps pour le changer, il est donc important de réfléchir à votre stratégie à l’avance et à l’impact de votre choix sur l’avenir de votre site Web.
Si je demande à mes clients comment ils ont choisi leur thème, ils me donneront toujours la même réponse : « Je choisis un design qui me plaît ». Parce que l’idée commune est qu’un thème est un design préfabriqué.
Je vais vous surprendre mais le design n’est pas la chose la plus importante à prendre en compte lorsque vous choisissez un thème. Cela semble étrange mais c’est la vérité. Parce que, si vous travaillez quotidiennement sur votre site web, vous verrez que vous voudrez changer votre design tout le temps. Et vous êtes obligé de le faire si vous voulez rester au top, garder votre site attrayant et facile à naviguer.
Quand j’ai commencé mon premier site web personnel, il y a plus de 10 ans, je pensais que pour le design fonctionnait ainsi : vous choisissez un thème, l’installez et le modifiez, le gardez aussi longtemps que vous le souhaitez, et quand vous pensez que votre site est obsolète, vous choisissez un nouveau et vous changez tout (vous faites une nouvelle version). La plupart de mes clients font exactement cela à ce jour mais ce n’est pas une bonne façon de faire les choses pour plusieurs raisons :
– Votre site devient statique car il est difficile de faire des changements, il devient moins attractif car vos utilisateurs voient toujours les mêmes choses et vous ne pouvez pas vous adapter au comportement des clients. Le web change vite et les visiteurs s’adaptent rapidement à la nouvelle tendance qui va toujours dans un sens : se simplifier la vie. Si vous n’adaptez pas votre site rapidement, et je veux dire en faisant des modifications tout le temps, votre site semblera vieux et difficile à naviguer dans d’ici seulement quelques années.
– Cela coûte beaucoup plus cher. Chaque fois que vous créez une nouvelle version, c’est presque comme si vous recréiez votre site à partir de zéro. Et cela est encore plus difficile si votre contenu n’est pas dynamique. Ensuite, il faut refaire tout le design d’un coup puis exporter/importer et adapter le contenu.
Cela signifie que chaque fois que vous souhaitez passer à une nouvelle version, cela vous coûtera des milliers ou des dizaines de milliers d’euros pour le faire. A payer en une fois. Aie
Ce qu’il faut prendre en compte pour avoir un site web dynamique :
– Utilisez-vous un constructeur? Si vous souhaitez apporter des modifications rapidement sur votre site Web et travailler moins sur le code, vous choisirez probablement un constructeur pour votre site comme WPBakery, Divi ou Elementor.
J’ai toujours choisi Elementor car c’est pour moi le meilleur constructeur, de loin.
Le grand avantage d’Elementor est de pouvoir créer un thème dynamique à partir des modèles de pages que vous créez. Le thème est donc léger et n’a aucune restriction. C’est le meilleur moyen d’effectuer des modifications sur votre site en déplacement, il est plus simple de modifier la quasi-totalité des pages de votre site d’un coup en quelques clics. Loin du coût de faire une nouvelle version de votre site.
Pour les autres constructeurs, je conseille de choisir le thème le plus léger possible qui soit entièrement compatible avec votre site. Je sais qu’il est tentant de prendre un thème qui offre de nombreuses options et qui a tout inclus mais vous devez être le maître de votre conception, ne pas être enchaîné à ce que le thème a déjà défini pour vous.
A noter que la meilleure façon de construite un site bien optimisé reste de le coder de A à Z, c’est ce que je conseille toujours lorsque cela est possible.
– Quel plugin allez-vous utiliser ? C’est là que vous devez réfléchir à tout ce que vous voulez pour votre site. Vous devez considérer chaque aspect de votre site et vérifier exactement ce dont vous avez besoin.
Vous devez avoir un écosystème pour votre conception et votre UX et vous y tenir.
Cela guidera grandement le choix de votre thème car tous les temps ne seront pas compatibles avec votre choix
– Comment allez-vous adapter votre design ? Et « avec les options de thème » n’est pas une réponse valable 🙂
Vous devrez changer le design rapidement et souvent pour garder votre site attrayant.
Allez-vous choisir un constructeur ? Faire soi-même un thème enfant ? Pouvez-vous coder ? Travaillez-vous avec un développeur qui peut vous suivre sur le long terme ?Choisissez la bonne réponse et respectez-la, cela vous aidera également à choisir le bon thème.
Je vois presque toujours les mêmes problèmes que je vais vous aider à éviter :
— Vouloir créer son site tout seul en installant tout ce dont on a besoin (thèmes, plugins) au fur et à mesure. Cela fini toujours par des sites qui partent dans tous les sens et qu’il faut refaire de zéro le jour où le site ne fonctionnera plus
— Vouloir faire tout seul et faire intervenir des développeurs pour des petites modifications. Pourquoi pas mais vous devez vous assurer de deux choses : vous devez garder une ligne directive, on ne fait pas la moitié d’un site avec un builder et l’autre moitié en code !! Et on ne fait pas intervenir à chaque fois un développeur différent.
— Vouloir un site entier codé par un développeur à 500€. Vous trouverez de très nombreux développeurs qui vous diront « pas de problème mais je ne fais pas maintenance » et cela pour une bonne raison : un site codé à 500€ est fait à la va-vite et sera un cauchemar par la suite. Un conseil ici : si vous souhaitez prendre la direction d’un site codé mais que vous avez un petit budget, commencez par l’essentiel et choisissez un développeur qui vous accompagnera sur le long terme.
Pour aider les petits budgets à se lancer je propose des bases de sites que vous pouvez voir ici
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